With the passing of legislation allowing student-athletes to profit from their name, image and likeness, Bear Down Collective leverages the collective power of the alumni and fans to equip student-athletes with the tools and resources necessary for them to excel both during and beyond their time in Orono.

More importantly, we seek to help student-athletes to use NIL to maximize its impact on the community, and to do so the right way, without ever compromising the values of the University and the legacy of all those who have worn the blue in the past.